Liberal Editing

“What is so fascinating about sitting around watching a bunch of pituitary cases stuff a ball through a hoop?”

I’ve always seen this as a quote on Basketball. Or rather, an insult on Basketball. It’s from the movie Annie Hall by Woody Allen. To me it’s also a quote about Liberal Editing. I call it that because every reference or graphic that has that quote fails to post the answer to the question, which Woody Allen answers in the movie:

“What is fascinating is that it’s physical. You know it’s one thing about intellectuals, they’re proof that you can be absolutely brilliant and have no idea what’s going on.”

When I looked for this quote online, the second part is always left out.

And I think it’s left out because it’s difficult to decide whether you’re: 1) a dumb person who watches pituitary cases stuff a ball through a hoop or, 2) a really smart person who has no clue what’s going on. Liberals definitely don’t watch pituitary cases stuff a hoop. Better leave the second part of that quote off.

Now Woody Allen says ‘intellectual,’  not liberal, in the movie. I guess that’s my bias towards intellectuals being liberal. That’s probably not true, but then it’s not funny. Well, to me anyway.

“They say that nobody is perfect. Then they tell you practice makes perfect. I wish they’d make up their minds.”—Wilt Chamberlain

Test Culture

I’ve named this journal “Test Culture” because of an on-line campaign I was working on where every ad I was making was a ‘test.’ And I thought that was unusual.

“These are all tests? So this is a Test Campaign? A preliminary before the ‘Real’ campaign?”

I thought, ‘this is going to be great! I’m going to make a lot of money off this campaign.’ It was not to be. The ‘test ads’ were the campaign. A Test Campaign. I never quite understood why this particular client called them tests rather than, you know, ads. They ran several of these test campaigns and each one looked like a ‘regular’ campaign.

Groan.

At some point I realized this practice could be considered a culture. A Test Culture. A culture where nothing was definitive, a seemingly risk free way of doing things where there were no mistakes, only tests.

“We ran these ads and they failed. But that’s ok, they were only tests.” – fictional Ad Exec.

To me, it felt like a method to protect people’s self esteem. These test campaigns were the campaigns. They were tests in name only.

The more I thought about it, the more I started to wonder what this actually meant. You test things to make sure they do what you intend them to do. That’s the test stage. Once they pass the tests, then you go live. You don’t send the proofs out live. However, if you do send the test out live, what are you doing? Are you taking unnecessary chances it’ll do as intended? Are you throwing pasta at a wall, see what sticks? Are you too poor, lazy, incompetent, to run tests? Sounds risky, huh. What would a Test Culture be? Would it be a  non-definitive untested establishment willing to throw out non-definitive untested materials on the public… to see what happens?

We’re all stars in the test culture?

I began to see the the phrase Test Culture as representing our culture, as our culture in the United States of America (USOA). This is the Great Experiment, right? Democracy, equal rights, freedom of speech, all that. We are a Test Culture. When I came to that ‘Great experiment’ quote, it started to make sense.

“The establishment of our new Government seemed to be the last great experiment for promoting human happiness.”
– George Washington

Great Experiment, Test Culture, it’s the same, well to me anyway. Personally, I like the phrase Test Culture because both words have multiple definitions. Plus, we are being tested in this culture, and currently more than ever before. I guess once you pass test culture, you may be ready for real culture.

This journal will address this ‘test’ nature of our USOA culture, or lack of it, in the future in between posts about web gradients and my cats’ grass eating tendencies.

Cat Grass Party

Cholla looks on as Noche chows down on some fresh cat grass. Our cats are definitely grazers. When I brought this inside from the herb farm, they started meowing immediately.

The latest cloud snap with my favorite satellite dish. 7:30 AM

Coded for Mozilla.

Coded for Webkit.

Clouds, Herbs and Black Cats

A crisp morning view of our new raised herb garden with Noche and Cholla looking on and a wide angle of my favorite satellite dish scanning the morning air.

I often photograph the sky at varying times of day to get good color for gradient website backgrounds. They render really well and I haven’t had a duplicate yet.

The code to render this example would be this:

body {
  background-color:#024176;
  background-image: -moz-linear-gradient(top, #024176 0%, #4683c2 100%);
  background-image: -webkit-linear-gradient(top, #024176 0%, #4683c2 100%);
  background-image: linear-gradient(top, #024176 0%, #4683c2 100%);
}

Here’s an example of the gradient coded for Mozilla. If the above doesn’t gradient then you’re viewing on a Webkit platform.

Here’s an example of the gradient coded for Webkit. If the above doesn’t gradient then you’re viewing on a Mozilla platform.

Designed with a Hammer

You may have heard this phrase once or twice in your life. And if you’ve ever hung around me for any period of time, you’ve heard it often.

I believe my father said it a few times though I’m uncertain from who I heard it first. It means a design, any design like print, web, industrial, architecture, that is crude, poorly thought out and looks like it has been forced into existence. Some people design with insight and wisdom, some with pencils and pens, others with a computer, and some design with a hammer.

A hammer is the wrong tool to design with. It’s the right tool to build with just not to design.

Granted, you can easily make bad design with wisdom, pens, pencils, and computers. I know, I’ve done it. However, designing with a hammer is a particular type of bad design. It’s bad design with a mission. And that mission is often dictated by a very control oriented client.

Designed by Profit is another form of bad design. It’s a type of design where all the ‘design’ decisions were dictated by a profit margin. In other words, as cheap as possible. Walk into any fast food place or meta retailer to see design by profit in action.


 

Monterey Aquarium Light Boxes

Makelight Light Box called Jelly Dance

Shellyeah and I do a lot of traveling to Monterey. Mostly because I love going to the Monterey Aquarium. I also love shooting it. She has gotten into it as well. It works out.

Recently, all that past photography has been made into light boxes. These are two of several.

MaKelight box of a deep sea bass at Monterey Aquarium.